Advancing Marketing

Boosting Your Fitness Business With A Bootcamp

Are you looking to build your roster of private clients? Want to boost your income as a personal trainer? It might be time to learn how to start a fitness bootcamp.

It’s a way to bring both extra dollars and new long-term clients to your business.

Bootcamps are great group workouts based on a set number of sessions for a certain rate. The idea is to get as many people as possible into your program. Yes, you’ll make more money that way. But even more importantly, you might entice many attendees to sign up with your personal-training business. And that is the beginning of your busy schedule.

Think First, is a Fitness Bootcamp Good for My Business?

Bootcamps aren’t for every personal trainer. It could be that you prefer one-on-one training, and have less interest or skills in large groups. Maybe you can only take on a limited number of clients at a time.

Perhaps you don’t have a large enough facility, or you can’t afford to rent a big enough space, to host a fitness bootcamp. Although, you can always do it outdoors and save a ton of cash.

At the same time, if you’re even considering a bootcamp, it’s a stellar way to boost your personal training business fast by creating huge opportunities for more clients and income.

What Kind Of Bootcamp Do You Want To Run?
Once you evaluate the importance of fitness bootcamp then you must decide what you’re bootcamp will be about. Will your fitness bootcamp run for an entire day, or will it meet in the morning? Is there a certain number of people you want to cap out at, or are you going to take as many people as come your way? Will you concentrate on cardiovascular exercises, strength-training, flexibility drills or all three? Think about what people want and how you want to set up the program to help them in the best way.

Do You Want Your Bootcamp To Run Year Round Or Every So Often?
Next consider how often you plan on holding your fitness bootcamp. You’ve got options; some personal trainers only do one bootcamp a year, but some have them continuously.You can also rotate the bootcamp focuses, so one month a bootcamp will be devoted to strength training, and the next cardiovascular fitness. Once you’ve rotated through different bootcamp programs you can just start again.

Doing bootcamps all year long may be a great way to boost business. However, it can be a lot of work. You’ll have to decide whether the potential financial rewards outweigh the work. Personally I think leveraging your time by training multiple clients at once outweigh the work involved.

Do You Need Help Running Your Bootcamp?
At first you may be able to run the bootcamp alone. After you’ve got good business coming into the bootcamp, though, you’ll probably want a bit of support staff.

Having an office assistant to help with paperwork and payments could lessen your workload. Or maybe you need additional trainers to handle an overflow of participants. Just make sure to put the same care into hiring staffers for your bootcamps as you would when hiring employees to work with your main personal-fitness business.

How you start and run your bootcamp is up to you, but just remember that marketing your bootcamp is as important as coming up with the perfect workout.

Ready to grow your Fitness Business?

Six-figure fitness instructor jobs exist. You just need to know where to look and how to market yourself.

Proven trainer marketing strategies are key in having a thriving Personal Trainer Business.

Want more expert advice on growing your fitness business. Check out these health articles.